Search Engine Optimisation
Search Engine Optimisation (SEO) is a powerful tool that is essential to the success of any website. Its primary purpose is to increase the amount of relevant and quality traffic (visits) driven to your website. Whatever you may have heard, it’s not just about optimising your website for certain keywords. It’s certainly not about submitting your website to every search engine under the sun either!
Quality and results driven SEO is defined by its ability to devise an intelligent strategy and implementing it with targeted precision. Many Staffordshire based companies rely on us to achieve page one rankings for their chosen keywords with all the major search engines.
An intelligent approach to search engine ranking success
Keyword research: Before we can effectively optimise your website, we have to identify the keywords which you would like to be ranked high with all the major search engines. This is a very important step and the first keywords that you think of might not necessarily be those that lead to achieving the best ‘quality’ visits. This vital process includes discovering the popularity of keywords and phrases, identifying keywords your competitors are using and most importantly identifying which keywords potential customers are most likely to use.
Optimise your pages: Once we’ve established which keywords to focus on it’s time to optimise your website pages. We do this by ensuring there is plenty of good quality, relevant content based on your chosen keywords. This ensures that the search engines have enough information about each of your web pages to index them for the appropriate keywords.
Submit your website: The next stage is to make sure that all the important search engines, internet directories and any special interest sites know about your website.
Link building: Links to your website are a very important factor for high search engine rankings. If other websites link to your site, this increases the status of your website in the eyes of search engines. However, the key is attracting relevant sites to link to your site. For example, a link from a fishing rod manufacturer to a fishing tackle shop is a good link, whereas a link from a page about fishing to a builder’s site is next to useless. It’s all about common sense really and putting yourself in the shoes of your potential customers.