A simple way to get people to your new website.
So, your website is live, but who is going to be looking at it? Hopefully a lot of people – but you need to put the work in to promote it.
The best place to start is by putting together a press release announcing the launch. The launch of a new business or website is news in itself, but don’t miss the window of opportunity. It really is only news when it’s…erm…new.
Be prepared for the launch and plan ahead by putting pen to paper. The vital part of putting together a press release is getting all the facts in order. If you can’t explain the ‘how, when and what’ about your business, who can?
What to include in a press release
Break the information down, and don’t try to be too clever, it is the bare bones that matter at the end of the day. Include the following details:
- The business/ website’s name
- Where the enterprise is based geographically
- Why has the website been created – what were the driving forces and what purpose will it serve?
- Are any new jobs being created?
- Future plans – do you want to expand? Team up with a charity?
- Where are the owners of the business from?
Target all forms of media
Print publications are still widely read and influential and are a trusted source of information for a large cross-section of the population.
Don’t be blinkered and think digital only, make that crossover from day one to get the word out that there is a new website open for business.
Circulate the press release to newspapers local to the business, they will also have a digital presence so be sure to retweet any links to the story if it appears online and share Facebook posts – as well as creating your own.
Also, contact trade publications/ websites relevant to the field of expertise your website is targeting.
Find out who to contact
You will need at the least an email address to send the press release to – make sure it is formatted correctly and can be accessed on most platforms.
After sending the initial email it is a good idea to follow up with a call to check it was received and ask if it will be of interest.
If possible find out the name of the person who deals with the area of news your story is relevant to – usually the business editor.
Send any photographs as high-quality jpeg attachments. Smaller images are fine for a website (72dpi is standard) but print versions will need to be larger – ideally 200dpi – no wider than about 20cms.
Send the best image you can, e.g. the team in front of its offices, or displaying the website inside the office, this will help the picture to ‘speak’ on its own. Make sure to include the full name of anyone pictured and their position in the company.
The great thing about press releases is that they can be re-purposed for your own use. Give the information a quick rewrite and share it on platforms such as LinkedIn, and as a first blog post.
Remember a press release is not a paid advert so get it right first time, and be polite! Don’t take customers for granted, write a press release and get word about your new website out there – be your own champion.
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Article written by Rob Mackley -
Small Business Web Expert, Founder of Red Box Web Design and creator of the pay monthly website package RED BOX ALL-IN™
If you would like a chat to see if one of our pay monthly websites can help you, please drop me an email firstname.lastname@example.org to arrange a call.