Getting Noticed On Social Media

Getting Noticed On Social Media

Social media is all about interacting and communicating with people. Many businesses are already utilising social media as a marketing tool, not only to promote their brand, but to communicate with their customers too. Whether its Facebook, Twitter, Instagram or LinkedIn, social media allows you to build solid relationships while creating a strong network of followers as well.

But, although social media is a great tool for effective digital marketing, how do you go about getting noticed?

Choose your platform

There are a variety of social media platforms online, but in my opinion, you should focus on one or two because each one has their own specific benefits. Facebook is good for building brand awareness if you sell or service consumers, as it allows you to create a business page for promoting your brand and products. The platform is also good for quick one-to-one interactions using it’s messaging service. Twitter is good for building a large following, and to be involved with current trends and hashtags. Short, snappy Tweets are a good format for brand adverting too. LinkedIn is the number one B2B platform where businesses and professionals are able to interact with each other, which is one of the best websites for building a large professional network.

Choose your content

The best way to get noticed is to write good quality content. You should have something to say and you should be consistent too. Make sure the style of written content fits with your brand, whether its Facebook posts, Tweets, or blogs, the content should still represent your company. Try to mix media, such as images, infographics, or even videos. Remember, content isn’t just writing, and many social media platforms are now compatible to play videos. The consumer will become more interested in what you have to say if you get them engaged in different ways.

Tell a story

Many posts that go viral on social media are funny, but others are the ones that tell a story. This could be a personal telling of how you worked your way up to where you are now. Talk about what happened to you today, something with a moral of the story. What you learnt and how you overcame the obstacle. People naturally enjoy stories, so if you can capture someone’s attention, a story will likely get you noticed. If you tell a story about current trends or events and relate them to your company, you’ll surely get noticed.

If you need help or advice on how to improve your social media presence than be sure to get in touch.

 
 
 
 

  Article written by Rob Mackley -
Small Business Web Expert, Founder of Red Box Web Design and creator of the pay monthly website package RED BOX ALL-IN™


 

If you would like a chat to see if one of our pay monthly websites can help you, please drop me an email rob@redboxweb.co.uk to arrange a call.


format_quote

Ian Emmerson

ISEC INTERIOR SYSTEMS

We found Red Box very helpful and professional throughout the whole process of constructing our new web site and very pleased with the end result. We would recommend them to others considering a new web site.

5 Star Pay Monthly Websites Rating
format_quote

Eamonn Dennis

The Conflict Training Company

Red Box Web Design has been our IT partner for over six years. They have been partners in the truest sense. We have worked with them to build and maintain all our major IT projects including our websites, booking system, customer contact management system and our on-going search optimisation programme.…

5 Star Pay Monthly Websites Rating
format_quote

Tom Page

Shindaiwa

We are delighted with our new website from Red Box. The team listened to our requirements and came up with new a modern design that not only looks great but also does a fantastic job promoting our products and business to our customers. We would have no hesitation in recommending…

5 Star Pay Monthly Websites Rating
keyboard_arrow_up

Before you go...

We have something very special to offer you for FREE!

Each week we send our customers helpful content with advice about marketing their business. As you've shown interest in Red Box, we'd like to offer you FREE access to these weekly emails.

Enter your details below to join our free VIP list.

We promise to NEVER share your email address with anyone