How long will it take for my website to appear on google

When you launch your shiny new website, you want everyone to see it. Not just friends and family but your potential new customers too. So how long is it going to take before the website can be found in one of the most important places on the internet – Google? In this article, I answer the question “How long will it take for my website to appear on google” and cover a few things that can help speed the process up.

Crawling and Indexing

The way your website gets listed on Google is through a process called indexing. This is where a clever little program called a ‘search engine robot’ or ‘bot’ for short, works its way through your website content (crawling) and makes a log (indexing) of the content on each page. The ‘bot’ follows the links in the menu and within the content on the pages to make its way through your website. See this article Using Internal Links on Your Website to Boost SEO for more information on this.

Once the bot has been through your website, it then indexes the content in Google’s massive database that gets used when people are performing a Google search. Not all your content is indexed, as this would be too vast if every single word on every single web page was saved in the index. Instead, the index consists of the main keywords and phrases that are on each page.

Therefore, it’s important to make sure the content on your page is structured in a way that makes it easier for the bot to know what your page is about and what the relevant words and phrases are.

How can I get my new website indexed faster?

If you launch your new website and it’s well structured, it will eventually get found by the search bots without you doing anything else. However, there are a few things that you can do to speed this process up.

Set up a Google Search Console Account

The first step is to use a tool called the Google Search Console. This is a tool provided by Google, and as soon as your website address is in there, Google will know about it and is going to add it to its list of sites to visit. Within the Search Console, there is also a section that allows you to submit a sitemap. A site map is a list of pages on your website that makes it easier for the search bots to find and scan through every page. Without a sitemap, you’re relying on the bot following the links on the menu and within the content.

Within the Google Search Console, there are also some useful tools to help identify any errors or issues Google is having reading through and indexing your website.

If you had your website built by a professional website company, they should have set up a Google Search Console for you and submitted a site map already. If you’re not sure if they have done this, get in touch with them and ask. If you’re a Red Box customer then don’t worry, as part of our go-live process, this would have been done for you. If you want access, get in touch with your web company and ask them to grant you access so you can see what they have done. All you’ll need to do is provide them with your Google account email address (if you haven’t got one, you can create one here) and they’ll be able to add you to the account.

Once Google Search Console is set up and you have a site map successfully submitted, your website should get indexed over the next few weeks. But that’s not the end of the story…

Relevant Backlinks will help

You help your website get ranked by creating links back to your website from other trusted websites – ‘back links’. The quickest and easiest ones to do are the popular social media sites such as Facebook, Twitter, LinkedIn, Instagram, Pinterest etc. By setting up accounts with websites like these, you get to put a link to your website on your profile page. As Google trawls through these sites, it will find the links to your website and potentially index it faster. Check out this old but still relevant article on our website about how Social media can help your search engine ranking.

Next, you want to look at getting links on other sites such as directories and websites that are relevant to your industry. Links on the latter take a little more work to achieve but are very valuable for your website so it’s worth the effort.

Great Content

I’ve already touched on the fact that Google doesn’t index every single word on each of your website pages. Instead, it looks at the main keywords and phrases on each page to try and work out what the page is about. By having great content, that is useful for your visitor but also structured in a way that makes it easy for a search engine to know what it’s about, it’s going to help the page get noticed quicker. It’s also going to rank higher if Google thinks that it is useful for somebody searching for whatever the page is about. I would always advise that having more detailed content on a page is going to give you a better ranking than a page with a couple of sentences and a bullet point list. It really is worth putting the effort in and creating great quality and detailed content for each page.

How do I get my website to rank higher?

Once your website has been indexed, you should be able to find it if you search for your full company name – assuming your full company name is on your website. At first, it probably won’t appear as high as you’d like when you search for your key phrases. This will mainly be because your website is new and hasn’t built up credibility yet. Therefore, an ongoing Search Engine Optimisation campaign is really important for any website. This involves some of the things already mentioned in this article, such as continuing to add great content and build new fresh links from relevant and trusted websites. There’s lots of other SEO work that I’ll cover in another article that, done consistently, should see your website ranking going up and up over time.

In Summary…There are some basics that you, or your web company, can implement to help speed up how long it takes for your website to appear on Google. There are also some more involved things that can help improve the ranking of your website over time. Get it right and all the effort you put into getting a great website will pay off.

If you have a question about anything in this article or would like to discuss getting help with your website’s search engine ranking, then please don’t hesitate to get in touch.


  Article written by Rob Mackley -
Small Business Web Expert, Founder of Red Box Web Design and creator of the pay monthly website package RED BOX ALL-IN™


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