Keep customers in the loop with a monthly email

Once your online presence is established it is important to continue to promote your website.

Keeping customers in the loop about product launches, company news and offers is a great way to keep driving web traffic.

Ideally, you will already have an email strategy in place to communicate with existing and potential customers and be familiar with an email marketing tool such as MailChimp or ActiveCampaign

With this customer contact database in place, email should be an easy option to promote visibility and is certainly worth utilising.

As a way to keep your brand and website in sight of customers, aim to send out an email each month to keep in touch.

This is easier than it may at first appear and there are lots of opportunities that lend themselves to promoting your business.


Choosing a subject to write about.

Monthly emails are certainly a great base to promote offers to boost sales. Use the monthly email as a sort of deadline to choose to set offers such as a 10 percent discount code or announce a sale.

It also works well as an integrated promotional tool where you can share and ask for feedback, instructional ‘how to’ videos or product updates.

There is plenty of scope to make monthly emails fun and engaging by tapping into various national days and events. Major holidays such as Easter, Christmas and the long summer break could be worked into a way to remind customers of what you can offer and how you can make their life easier.

Then there are major sporting events such as Wimbledon, football tournaments, boxing matches etc. that generate huge interest. These events could always be tied to short-term offers that benefit your bottom line.

These days there is a national day for pretty much every occasion – have a browse through this list (there are plenty more available) and see if there is something that could work for your company to send out a light-hearted email linked to it. If nothing, else you will have made the reader think “hmmm, that’s interesting.”

Keep an eye on social media platforms such as LinkedIn to keep up with industry news and send emails that are relevant to current developments. Also remember to speak to customers – find out what they want to know and what they are interested in. Never assume that you know!

Building strong relationships is vital to success and communication is the route to connecting with your marketplace. Make a monthly email part of your routine for an easy way to reach out to customers and drive web traffic – and sales.

I hope you found this email useful. If you know anyone else who you think would find this sort of content useful, please send them this link:


  Article written by Rob Mackley -
Small Business Web Expert, Founder of Red Box Web Design and creator of the pay monthly website package RED BOX ALL-IN™


If you would like a chat to see if one of our pay monthly websites can help you, please drop me an email to arrange a call.


Rob Brookes


We approached Red Box to design and build our new website as we needed to improve our web presence and add credibility to our business. They quickly created a very strong design and following a couple of review meetings they had the entire website finished. We've ended up with a…

5 Star Pay Monthly Websites Rating

Alan Jones


After first looking at the available website specialists in my local area, I approached Red Box to construct my website, which I wanted to be different to many of those already out there. After an initial consultation where we discussed what I envisaged and what could be achieved within my…

5 Star Pay Monthly Websites Rating

Victoria Follows

Hand Morgan and Owen Solicitors

As a firm of solicitors we wanted our website to have a presence online in order to generate revenue and introduce new clients and business. The brief for our website was to revamp the design which in turn would improve and increase the number of visitors and enquiries we receive.…

5 Star Pay Monthly Websites Rating

Before you go...

We have something very special to offer you for FREE!

Each week we send our customers helpful content with advice about marketing their business. As you've shown interest in Red Box, we'd like to offer you FREE access to these weekly emails.

Enter your details below to join our free VIP list.

We promise to NEVER share your email address with anyone