The Google Knowledge Panel Explained

You’ve probably not heard the term ‘Google Knowledge Panel’ before but it’s likely you see it every day without realising. You might not even know that your business has a Google Knowledge Panel that is available for the world to see. In the short video below, I explain what it is and how you can edit what yours is displaying to the world.

The Google Knowledge Panel is a section next to the Google search results that allows people to find out more about your business and then contact you without even clicking on your web site.


It is focused on the searcher and provides them with information about your business in the form of a panel of images, contact details and reviews. Yes, this benefits the searcher but it is also a great opportunity for you as a business.

I hope you find it useful. If you have a question then please get in touch.


  Article written by Rob Mackley -
Small Business Web Expert, Founder of Red Box Web Design and creator of the pay monthly website package RED BOX ALL-IN™


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