Using Internal Links on Your Website to Boost SEO

Ensuring your website not only looks great but functions well is, of course, a top priority regardless of whether your site is your bread and butter or just supports your bricks and mortar business. A website needs something else to compete, not just within your target market but online – which means getting great visibility. Optimising your website for the search engines and your target audience takes time and a few tried and tested strategies, one of which should be the use of internal links. 

Why internal linking matters

Contrary to popular belief, link building isn’t dead. Links still have vital roles to play both on-site and off, showing relationships between content as well as transferring value between web pages. Links help search engines to establish the structure of your website. More understandable, simple to navigate structures are able to be indexed more easily, a factor that will help them rank better whilst garnering improved click-through and conversion rates.

The principles of internal link success

When it comes to the building of any link doing so with value in mind is important. The most basic theory behind building links to a website is the more links a page receives, the better it performs. There is however so much more to putting this into practice, particularly where internal linking is concerned. Linking is a powerful thing and will help Google and other search engines determine the value of a page, comparing this to similar pages to give your website more authority and visibility online.

Striking the right balance in terms of the number and value of links is vital to internal linking success. Google actually considers 1,000 links per page to be a reasonable amount and states that fresh content is the best way to boost link numbers and ensure value on both new pages and old. The addition of new content also encourages Google to crawl your website once more helping new pages to get found, indexed and seen.

Other internal linking strategies to try

Many successful internal link building practices use content to their advantage. Ensuring that content is not only rich in value and relevant to your target audience but can be reached in as fewer clicks as possible has been proven to guarantee positive results. The creation of content hubs, providing in-depth information across a selection of topics that are relevant to your business and its target audience, has also been proven to boost rankings.

Adding an internal link using WordPress

If your website has been built using WordPress, it’s really easy to add an internal link. Once logged into your WordPress admin panel, go to the page/post you want to add the link to. Highlight your link text (the words that you want to become the link) by clicking and dragging over them. Then click the link icon (it looks like a chain link). A window will pop up where you can search for a page or post, or you can type the url (website address) that you want to link to. Once you’ve entered the link, click apply to add it to the page and then save the page. By default, the link will be set to open in the same browser tab – which is perfect for internal links. If the link you are creating is to a different website (an external link), always go to link settings and select to open the link in a new window. This ensures that once the user has clicked to go to the external website, your website will remain open in the original tab so they can easily come back to it.

I hope you found that useful. If you want a conversation about getting help with anything you’ve read above, just let us know.


  Article written by Rob Mackley -
Small Business Web Expert, Founder of Red Box Web Design and creator of the pay monthly website package RED BOX ALL-IN™


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