Web Design Does Impact Your SEO
We spend a lot of time optimizing our websites, and rightly so. After all, great SEO translates to more traffic and higher rankings in search engine results.
However, when an exceptionally optimized website is still not getting the traffic and rankings it’s aiming for, then there must be something wrong somewhere else. Its web design could be one of those factors that aren’t working. Yes, web design may have the reputation of being all about making a website pretty, but it does so much more than that. In fact, web design can have a direct impact on a website’s SEO, for better or for worse.
Let’s take a look at how web design may affect your SEO.
One of the biggest reasons why people leave a site is poor navigation. To make it easier for users to explore a website, it must have at least a functioning search feature. Even better if it has plenty of clickable navigation elements. Without those, navigating a site can get frustrating, and will lead to a higher bounce rate, which is never good for your SEO.
The size of fonts used for the text of a website matters. Ideally, the font size you should use for your main body copy is 16px. It’s big enough to make the readability of the content better. Anything less than that would probably be too small for many readers, who will likely go somewhere else than keep on zooming in on your content. There are also websites whose fonts for the main body text are presented in certain colors other than black, and they aren’t that readable. So if you can avoid yellow-colored fonts for your text, then do it to ensure readability and keeping visitors on your site.
We live in a world where there are more mobile users than desktop users. For your site to display well on smartphones and tablets, you would do well to give it a responsive design.
With a responsive design, your website will be able to adapt to the size of the user’s device, and therefore look good enough for them to explore. With people spending more time on your website, your bounce rates will drop, your position in search results will improve, and you wouldn’t miss out on all those potential conversions, including sales.
For all the things that web design does for websites, it is still best known for making them look good. The world has a wealth of web designers who do exceptional work on a website’s aesthetics, and we all know how an attractively-designed site can draw in people by the mere sight of its home page. Then again, many web designers aren’t that good at what they do. The color combinations they use tend to be off. The fonts they use are inappropriate. The graphics they create are hardly impressive. You can do top-notch optimization work on a website, and people will still stay away if the web design does not look good.
The need for user testing
To know if the web design on your site passes muster, it would help if you perform some user testing on it. Have somebody else do it though, because as objective as you might think you are, you’re still too close to your work to notice everything that might be off about it. You can hire professional user testing services, but if you don’t have the budget for it, you can always get your site tested by your friends and family. Just remind them that they have to be as honest as possible when they send in their feedback. Having an optimized site is good. Having an optimized website with great web design is even better.
About The Author
Shawn Byrne is the founder and CEO of My Biz Niche, an Arizona-based digital marketing company that has achieved superior results for their clients. Before My Biz Niche, Shawn worked for Venture Capitalists where he built a private portfolio of e-commerce and informational websites that generate revenue through various digital marketing strategies.
Article written by Rob Mackley -
Small Business Web Expert, Founder of Red Box Web Design and creator of the pay monthly website package RED BOX ALL-IN™
If you would like a chat to see if one of our pay monthly websites can help you, please drop me an email firstname.lastname@example.org to arrange a call.