What is the purpose of your website?

What is the purpose of your website?


Have you ever asked yourself the million dollar question? “What is the purpose of your website?”

It seems like an obvious question doesn’t it? However, when we ask potential new customers this question, they often struggle to answer it. Sometimes they come up with something vague, such as “to get more business”. Why not get one step ahead and think deeply about why you need a website? After all, it’s a big investment in time, effort and money on something that is going to be a significant tool in your business. When thinking about a new website, show your web company how serious you are about results by having a clear and specific purpose for your new website when you talk to them.

There are lots of reasons to have a website and it’s important you know what your’s is. Here are a few examples to help and hopefully prompt some thought into “What is the purpose of your new website”.

To get more business

To get more traffic

To simplify our sales process

To improve our perception in the market

To help our sales team

To improve customer service

You hopefully get the idea. Be specific, make it something you can measure and be sure you communicate it to your web company. If you do, they should be able to focus their effort on the website’s purpose – not just making it look pretty – unless that’s your goal!


 Article written by Rob Mackley -
Small Business Web Expert, Founder of Red Box Web Design and creator of the pay monthly website package RED BOX ALL-IN™


If you would like a chat to see if one of our pay monthly websites can help you, please drop me an email rob@redboxweb.co.uk to arrange a call.


Andy Munford

Shindaiwa Welder-Generators

Red Box have been looking after the web side of our business for over 5 years now. In this time we've had two complete website redesigns, numerous email campaigns, printed marketing and the design and build of a bespoke system which we use internally on a daily basis to manage…

5 Star Pay Monthly Websites Rating

Tom Page


We are delighted with our new website from Red Box. The team listened to our requirements and came up with new a modern design that not only looks great but also does a fantastic job promoting our products and business to our customers. We would have no hesitation in recommending…

5 Star Pay Monthly Websites Rating

Alan Jones


After first looking at the available website specialists in my local area, I approached Red Box to construct my website, which I wanted to be different to many of those already out there. After an initial consultation where we discussed what I envisaged and what could be achieved within my…

5 Star Pay Monthly Websites Rating

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