What is the purpose of your website? 

What is the purpose of your website?


Have you ever asked yourself the million dollar question? “What is the purpose of your website?”

It seems like an obvious question doesn’t it? However, when we ask potential new customers this question, they often struggle to answer it. Sometimes they come up with something vague, such as “to get more business”. Why not get one step ahead and think deeply about why you need a website? After all, it’s a big investment in time, effort and money on something that is going to be a significant tool in your business. When thinking about a new website, show your web company how serious you are about results by having a clear and specific purpose for your new website when you talk to them.

There are lots of reasons to have a website and it’s important you know what your’s is. Here are a few examples to help and hopefully prompt some thought into “What is the purpose of your new website”.

To get more business

To get more traffic

To simplify our sales process

To improve our perception in the market

To help our sales team

To improve customer service

You hopefully get the idea. Be specific, make it something you can measure and be sure you communicate it to your web company. If you do, they should be able to focus their effort on the website’s purpose – not just making it look pretty – unless that’s your goal!


  Article written by Rob Mackley -
Small Business Web Expert, Founder of Red Box Web Design and creator of the pay monthly website package RED BOX ALL-IN™


If you would like a chat to see if one of our pay monthly websites can help you, please drop me an email rob@redboxweb.co.uk to arrange a call.


Eamonn Dennis

The Conflict Training Company

Red Box Web Design has been our IT partner for over six years. They have been partners in the truest sense. We have worked with them to build and maintain all our major IT projects including our websites, booking system, customer contact management system and our on-going search optimisation programme.…

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Ian Emmerson


We found Red Box very helpful and professional throughout the whole process of constructing our new web site and very pleased with the end result. We would recommend them to others considering a new web site.

5 Star Pay Monthly Websites Rating

Rob Brookes


We approached Red Box to design and build our new website as we needed to improve our web presence and add credibility to our business. They quickly created a very strong design and following a couple of review meetings they had the entire website finished. We've ended up with a…

5 Star Pay Monthly Websites Rating

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