Where should I be sharing my content?
Just posting on your website and creating blog posts isn’t the only thing you should be doing with your website. It’s becoming extremely competitive and this is where finding out the best way to share your content will come into place.
If you want to gain a real following and the interest of your followers, sharing your posts on social media will help with keeping your own followers but also to gain new.
Here are a few places us as Red Box recommend:
Facebook is a platform which is really good for sharing your content, not just to see what Aunt Susan is doing. You can create lists on who sees your posts, so if you have a group of people on your facebook that you know are interested in your sector or maybe you have clients? You can add all these and whilst they are having a break they may have a browse through your post.
Another obvious one but a goodie! Instagram is for the world of people who love to see photos so make sure you have imagery that will be eye catching and make that person scrolling take a look further. You can also use Stories to get your content over, maybe a video of someone talking about it or a simple picture tied to your post?
A professional place where you do need to make sure your content is a lot more structured. But also a very good sharing platform. You can post through your company’s Linkedin then maybe share on your own personal one. Also, if you use Linkedin often you may want to post into Linkedin Groups, but keeping in mind that you are following that particular groups rules.
A platform that is similar to Instagram in the sense of it’s all put forward through images. If you do want to share your content here make sure to have pretty images to entice readers. You can also create boards which can be shared publicly, here you could group all your posts that are supporting your content together.
This one is for those of you who don’t mind getting behind the camera and speaking about their content. Here, you could briefly talk about what you have written about linking it also to the post, so readers can get more information. YouTube is also great for getting the personal side of your company out to customers or people who may just love your job sector.
Emails are one of those things that will always be needed. So sharing your content here is great, you can do it a few different ways. The first being through a newsletter that at the end of the week you can group all the posts that have been posted into one place which can be sent to the people in your mail-list so that they can click into. Or you can email each time a post goes out, however, this way may be a bit too much for customers who don’t want to constantly be receiving emails from you.
Twitter is a fast paced platform so making sure your content is relevant is important. You can do a simple tweet, making sure to link the post that you want people to read. You can share it through your personal, but make sure to separate posts as you don’t want to overwhelm your audience. If you want a certain sector to look at your tweets then look into that sector’s related twitter chats and find some hashtags to use with your content.
So with having a few of these social media platforms you can increase the number of people accessing your content. Making your work more worthwhile but also inspiring other people.
Article written by Rob Mackley -
Small Business Web Expert, Founder of Red Box Web Design and creator of the pay monthly website package RED BOX ALL-IN™
If you would like a chat to see if one of our pay monthly websites can help you, please drop me an email firstname.lastname@example.org to arrange a call.